LOOK next edition: spring 2013

World-famous stars and crowds of visitors

at the LOOK 2012

Hair and beauty fair LOOK and beautyVISION held over the weekend of 17th and 18th March in Poznań (Poland) were visited by over 16 thousand visitors. Full sun and high temperatures prevailed not only outside. The inside of the hall was also very exciting, colourful and crowded. Glittering colours, daring cuts, crazy, vivid makeups and the latest trends in hair clipping and modeling, nail cosmetics and styling, accompanied by the special guests - world-class stars. This is a brief summary of the Poznań fair.

The star of the beautyVISION Cosmetics and Solaria Forum was Vincent de Monfreid - a world famous stylist, makeup artist, and the artistic director of the famous French school Atelier International de Maquillage. He came to Poznań at the invitation of Folaroni. Another very well received show was the one conducted by Stacey Broughton - one of the most famous educators in the UK, who has polished the talents of many outstanding hairdressers and stylists. Stacey – the star of the LOOK hairdressing fair was invited to Poznań by Macadamia Natural Oil.

The Main Stage hosted several dozens of unusual shows such as "Woman in Black" by Michał Krzyszycha, "Memories" by Robert Wypych (for Joanna company) and the jubilee show of Golili entitled "Tra sogno e realta - between dream and reality." There was also a time for the "First Face of 2012" show performed by the Waldemar Wagner Art Group for GOLDWELL, Montibello with a collection of hairstyles for the spring - summer 2012, and Wahl show called "Hair Tattoo Art". The fair audience could also watch the LHair Design show by Żaneta Pawlak and the performance of the Poznań Styling Club at Guild of Various Crafts entitled "Wild West in the street - Italian glamour at the disco." The show of Great French Hairdressers Association (HCF) was attended by Leszek Czajka - one of the most recognized hairdressers and stylists in our country. The fair finished with a lot of music - the show of “World of hairdressing” and "Make Up Trends" magazines involved the singing performance by Iwona Węgrowska, and the 10th anniversary of the Selective Professional Poland brand was celebrated with a mini concert by Alexandra.

One of the events of the LOOK hairdressing fair were the Polish Open Hairdressing Championships held only once a year in Poznań. It is the only possibility in Poland to win the title of the Polish Champion. The champions in each category receive a nomination to the team representing our country at the World and European Championships. This year the title of the Polish Champion in women's hairdressing was won by Agnieszka Michalczyszyn, and Damian Duda became the Polish Champion in men's hairdressing. The winner of the individual categories: tied up hair (bun) and long hair hairstyle was Małgorzata Miętka-Proszek , and the creative hairstyle that scored the highest number of points was performed by Małgorzata Kantowska. Both individual categories in men's hairdressing (long hair styling and trendy haircut and modeling) were won by Dawid Lalak. The title of the junior Polish Champion in women's hairdressing went to Joanna Labun, and in men's hairdressing to Kamil Dudek. The winner of the International Polish Champion title in women's hairdressing was Carolin Strothoff, and in men's hairdressing Adamuth Raffa.

When it comes to individual competitions in women's hairdressing the best juniors included: Kamila Musielak (wet waves), Ewelina Łyczko (long hair wedding hairstyle), Patrycja Melcer (creative hairstyle) and Izabela Janecka (long hair plaits and braids). The first places in the men's hairdressing junior individual categories went to: Marta Szumacher (classical hairstyle modeling), Mateusz Jakubek (long hair styling and trendy haircut and modeling) Bartłomiej Nguyen (hair clipping).

The champion of the Polish Open Championships in Hair Lengthening and Thickening was Marzena Wyrzykowska.

The fair hosted the tenth edition of the CREATOR contest - the most awaited event in Poland promoting young and talented stylists. The degree of creativity depended on the particular category. The NEW LOOK category assumes that the contest hairstyle is perfectly appropriate to wear in public, and while creating the ART.&Hair category hairdo the stylist can freely use their imagination and skills. The effects of the participants work were evaluated by an independent jury composed of editors of hairdressing magazines. The women's NEW LOOK and ART&HAIR category was won by Aleksandra Horwat, and the best stylization in the men's NEW LOOK category was performed by ​​Przemysław Kania. This creative event was jointly organized by Międzynarodowe Targi Poznańskie (Poznań International Fair) and Dana Puciłowska Agency.

The fair program was accompanied by seminars and lectures on such topics as makeup trends for spring and summer 2012, and the facts and myths about the permanent makeup. It also included the ninth edition of the Solaria Seminar "The sun in your hair". In addition, for two days the well-known stylists were combing, cutting and doing makeups showing the audience the fashion trends for the upcoming season. And it is going to be very colorful, feminine and sunny!